Google pushed out some updates recently which have had SEO experts and spammers, as well as the average web developer or content author, a bit confused. It seems that some sites have been losing traffic and attributing the change to the wrong update. It also seems that some of this…
This past weekend I had the pleasure of participating in Buffalo’s first WordCamp for WordPress users. Before my presentation I made it a point to sit in on the other sessions that were in the same track as mine. When discussing SEO, all the sessions I saw mentioned only Google.…
I’m giving in to the cool hip trend of infographics that has been popping up like pinkeye across blogging and tech sites lately. These infographics are typically nothing more than data points (sometimes just narrative) strewn about with mathematically suspect charts or somewhat-related design elements. But they seem to draw…
I’ve been doing this web thing from the start (sort of — I did not have a NeXT machine and a guy named Tim in my living room) and I’ve watched how people have clamored to have their web sites discovered on the web. As the web grew and search…
You may recall from my post in February, WebM, H.264 Debate Still Going, that the H.264 video codec is considered patent-encumbered (which resulted in its dismissal from the HTML5 specification) and Google has argued that its own WebM / VP8 codec is made up of patents it owns, releasing it…
I have written many times here about SEO/SEM and how so much of it is sold to organizations by scam artists (though I recoil at the thought of calling them “artists”). Too often it includes demonstrably false claims, like how meta keywords and descriptions will help your site and that…
On February 2, Microsoft released a plug-in for Chrome on Windows 7 to allow users to play H.264 video directly in Chrome. In addition, Microsoft has said that it will support WebM (VP8) when a user has the codec installed. And so began the fragmentation of the HTML video model,…
If you pay any attention to the plodding chaos that is the development of HTML5, then you’ve probably seen the discussions around the video element and how best to encode videos. Over a year and half ago Ian Hickson gutted the video and audio portions of the HTML5 specification to…
First off, let me apologize for ending the title of this post with a preposition. I am playing off an idiom, so I think I have some leeway. Besides, “You get that for which you pay” just doesn’t roll off the tongue. In the last week I have watched two…
One of the ongoing truths about search engine optimization (SEO) has been that inbound links are usually a good thing. This has caused SEO scammers to abuse the practice by creating and using “link farms,” sites that exist solely to link back to client sites. This “spamdexing” technique is based…
In an effort to help educate the general public about its browser, Chrome, and the web in general, Google released an online “book” called 20 Things I Learned About Browsers and the Web. Done in the style of an illustrated children’s book that allows readers to flip through the pages,…
It’s like I’m running out of novel titles or something. With the launch of Google Instant a couple months ago, the landscape for SEO changed as now site authors had to consider targeting keywords for search results that appear as the user types (see my post at evolt.org: Google Instant…