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All Posts Tagged: SEM

Google Finally Has Code for App Banners, Will Now Penalize Interstitials

I didn’t want pizza anyway. Plenty of sites have covered the news from Google that many users have wanted to hear for some time now — that those giant overlays on sites that prompt you to download an app will now result in a search ranking penalty. Many of the…


Tags: apps, Google, mobile, search, SEM, SEO, usability, UX

Google Needs to Provide Android App Interstitial Alternative

Yesterday Matt Cutts from Google tweeted that Google search results for users on smartphones may be adjusted based on the kinds of errors a web site produces (of course I was excited): Important: if your website has smartphone errors, we may change rankings for smartphone users: #smx— Matt Cutts…


Tags: apps, Google, html, mobile, rant, SEM, SEO, standards, usability

Social Media Profile versus a Web Site

This image gleefully stolen from The Page That No One Will Ever See. Now it may be a seen page. Yesterday an eye-catching headline popped up in my Twitter feed: 6 Reasons Facebook and Twitter Are More Important Than a Website (which is a different message than the author’s “infographic”…


Tags: Facebook, rant, SEM, SEO, social media, standards, Twitter, usability

SEO Isn’t Just Google

This past weekend I had the pleasure of participating in Buffalo’s first WordCamp for WordPress users. Before my presentation I made it a point to sit in on the other sessions that were in the same track as mine. When discussing SEO, all the sessions I saw mentioned only Google.…


Tags: analytics, Bing, Google, rant, search, SEM, SEO, Yahoo

We Really Still Have to Debunk Bad SEO?

I’ve been doing this web thing from the start (sort of — I did not have a NeXT machine and a guy named Tim in my living room) and I’ve watched how people have clamored to have their web sites discovered on the web. As the web grew and search…


Tags: Bing, clients, Google, rant, search, SEM, SEO, Yahoo

Thoughts on Muse (Obvious Pun Avoided)

I downloaded and installed Adobe’s new web design tool, Muse (code name) (also at Adobe Labs) out of morbid curiosity. Just like Adobe Edge (which refuses to launch), I had very little expectation that this would be a fully-developed sales-ready product. Instead of getting into extensive detail about the quality…


Tags: accessibility, Adobe, css, design, html, JavaScript, SEM, SEO, standards

Recent(ish) News on Google, Bing, SEO/SEM

I have written many times here about SEO/SEM and how so much of it is sold to organizations by scam artists (though I recoil at the thought of calling them “artists”). Too often it includes demonstrably false claims, like how meta keywords and descriptions will help your site and that…


Tags: analytics, Bing, Facebook, Google, search, SEM, SEO, social media, Twitter

Negative Reviews Can Now Affect Site Rank Downward

One of the ongoing truths about search engine optimization (SEO) has been that inbound links are usually a good thing. This has caused SEO scammers to abuse the practice by creating and using “link farms,” sites that exist solely to link back to client sites. This “spamdexing” technique is based…


Tags: accessibility, Google, search, SEM, SEO, usability, UX

Google Instant Preview Overview

It’s like I’m running out of novel titles or something. With the launch of Google Instant a couple months ago, the landscape for SEO changed as now site authors had to consider targeting keywords for search results that appear as the user types (see my post at Google Instant…


Tags: accessibility, Google, search, SEM, SEO, usability, UX

Google Instant and SEO/SEM (at

This article was originally posted on, an online resource for web developers, maintained by web developers. I have granted the right to use this article on their web site, and they are the only entity with the right to reproduce it. There is quite a lot being written…


Tags: Google, search, SEM, SEO

Your Site Speed to Affect Its Google Rank

If you’ve been paying attention to the world of SEO and the intersection with Google, then you may have heard a few months back that Google was considering using the speed of a site to affect a site’s rankings. Google has already factored in the speed of a site when…


Tags: analytics, Google, SEM, SEO

Reminder: See Me Speak, Tues. Nov. 3

I will be one of the panelists at the Infotech Niagara panel session titled “Maximizing Your Web Presence.” It takes place Tuesday, November 3, 2009 at 8:00am at Buffalo Niagara Partnership’s conference room, 665 Main Street, Suite 200, Buffalo, New York 14203 (map below). BNP has parking information at their…


Tags: SEM, SEO, social media, speaking, standards

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